Once again, I’m auditioning for Recipe to Riches, the Loblaws-sponsored food competition show. The format’s fairly simple: submit your best recipe, present it to the judges. 3 people per category face off for $25,000, and their recipe becomes a President’s Choice product. Top recipe from the winners gets $250,000. I like cooking. I like contests. It’s right up my alley.
I tried out last year with Chocolate Chili, wowed the producer, but not the judges. I did get about 5 seconds on air at the ~2min mark of the Entree episode. (I don’t think it’s online anymore). The day was fun, even though the summary was: wait in a line for an hour, wait in a room for 2 hours, wait in another room for 2 more hours, wait in the prep area for an hour– 30 seconds presenting and done.
Season 3’s Toronto auditions are this coming Saturday. My application’s in, but I’ve got some prep to do between now and then.
I’m going to present “Yes, This Is Chocolate Cake”. It’s a flourless chocolate cake. It’s a gluten-free cake, but with a twist: it actually tastes good. It’s the end result of a long quest to find a gluten-free dessert my friend Siri that wasn’t awful, dry and tasteless. Given that PC has a gluten-free product line, but no chocolate cake– I think this is the perfect recipe. They NEED this cake.
I have the recipe, I’ve put in the application, what’s left to do? Well, the audition is more than just dropping a piece of cake in front of the judges. It’s pretty much a product pitch. It’s going to be judged not only on taste and appearance, but how suitable it is as a product. What’s the mass market appeal? How easy would it be to mass produce it? So forth.
I need to know all this inside and out, and I need to present it all to the judges. So not only do I have to make the cake, but I’ll need what amounts to an information booklet. This is on top of the other documentation I’ll need to bring (copy of recipe, application form). Here’s the list of what I need to do:
- Bake another round of cakes, and test freeze one of them.
- Figure out the best way to plate and present the slices
- Print off and fill in all application forms
- Print off multiple copies of the recipe
- Practice my verbal pitch
- Create an information booklet that outlines why the recipe is perfect to be a product– detail the cost, ease of scaling it up, value of the market it fits into, and why it will be a popular product.
- Put directions to the audition location into the GPS
- Make some Styrofoam cake props as a “hook”. “Would you like to eat this dry, tasteless pseudo-dessert? No? Then why is it okay that this is the only option for people looking for GF dessert options?”
It’s going to be a fun project over the next few days, and I’ll be keeping track of it in future installments.